As a social media marketing manager, part of your job may include helping your clients decide on an aesthetic and color palette for their social media feed. This is particularly the case when it comes to platforms such as Instagram and TikTok that largely generate traction based on the visual cohesiveness of a social media feed. Today we will explain how to create mood boards and color palettes for your social media clients, as well as some free tools that you can use throughout this process.

Regardless of the type of social media/influencer client that you are working with (whether they work in fashion, fitness, or makeup, for example) it is important to be able to help them create a visually cohesive social media feed. That visually cohesive aesthetic can be crucially helpful when it comes to maintaining and growing a brand or individual’s social media presence!

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Consulting firm Ipsos and global branding agency, Jones Knowles Ritchie (JKR), performed a study that measured the ability of brands to stand out in today’s market. More specifically, they studied perceptions of 5,046 marketing assets from 523 brands and over 26,000 respondents across 25 countries. The results…

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Colors used in food and drink packaging can play a significant role in influencing consumer behavior. This is why it is important to acknowledge the difference that strategically applied color psychology can make in not only advertising and sales, but in consumer reactions to food products. Let’s get into some general color psychology and associations.

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If you have worked in marketing or graphic design, you know that color selection can not only be a complex and even somewhat tedious process, but that it can make or break a campaign. When looking to create an elegant or timeless visual design, incorporating beige may be the way to go.

Why Beige?

First off, it is easy on the eyes due to…

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