Polarization filters are typically used to minimize differences in appearance caused by gloss or glare from paper coating or ink finish (especially for wet ink). These filters can be used along with color measurement devices such as densitometers, spectrophotometers and spectrodensitometers.

Below is a side by side comparison of an image before the polarization filter, and after.

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Saturation and vibrance are both adjustments used in photography to enhance the colors in an image. These adjustments are available in professional photo editing applications such as Photoshop, and your phone likely offers these basic color correction settings as well. Though they may seem similar, there are key differences between the two that we will get into today!

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An online design companies database called TopDesignFirms conducted research that focused on consumer attitudes toward color in web design. Let’s talk about their results and why color strategy is an absolute essential when it comes to designing your website.

Strategic Color Selection is Crucial

• 39% of survey respondents prioritize color as the most important component of website design, indicating that companies should prioritize color selection as it can boost both sales and customer loyalty.

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“Out of gamut colors” are outside the range of human eye visibility. Not only are we not able to identify out of gamut colors correctly, but they can also cause issues on digital programs such as Adobe Lightroom and Photoshop if they cannot be appropriately converted to the target device.

The ability to both control and edit out of gamut colors digitally is important, but first you need to be able to select them. Luckily, we will tell you about this relatively straightforward process in Photoshop:

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When color is used excessively in design, it can be unclear to the viewer where their attention should go. To provide you with an example, first take a look at this image:

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