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Color of the Week

Amaranth

Color of the Week!

Jul 22, 2024
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The Amaranth Flower

This beautifully rich and vibrant shade of reddish-pink you see below originally gets its name from the amaranth flower!

The word “amaranth” actually has a dual meaning (in other words is homonymic): it refers to both the flower itself and the concept of everlasting.

The Greek word “amarantos” means “unfading”, which is perfect consid…

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