"Be Distinctive. Everywhere."

A study shows that customers regard brand colors of most modern brands as highly indistinctive

Modern Brands Struggle Becoming Distinctive

Consulting firm Ipsos and global branding agency, Jones Knowles Ritchie (JKR), performed a study that measured the ability of brands to stand out in today’s market. More specifically, they studied perceptions of 5,046 marketing assets from 523 brands and over 26,000 respondents across 25 countries. The results…