Behind the Scenes: Digital Color Matching for Makeup
The creation process of a reliable digital cosmetics color database
Color-Matching in the Makeup Industry
Today, major makeup brands use digital color matching for their products. This especially goes for products such as foundation or concealer, where exact color matching is critical. So, how do these brands achieve consistently high color-match accuracy? It’s a rather complicated, multi-step process.
Keep reading with a 7-day free trial
Subscribe to Color Insider to keep reading this post and get 7 days of free access to the full post archives.