Color in Social Media Feeds

The important role that color plays in the marketing of social media feeds - how creating mood boards and color palettes can help your client stand out

Creating Mood Boards & Color Palettes

As a social media marketing manager, part of your job may include helping your clients decide on an aesthetic and color palette for their social media feed. This is particularly the case when it comes to platforms such as Instagram and TikTok that largely generate traction based on the visual cohesiveness of a social media feed. Today we will explain how to create mood boards and color palettes for your social media clients, as well as some free tools that you can use throughout this process.

Regardless of the type of social media/influencer client that you are working with (whether they work in fashion, fitness, or makeup, for example) it is important to be able to help them create a visually cohesive social media feed. That visually cohesive aesthetic can be crucially helpful when it comes to maintaining and growing a brand or individual’s social media presence!