The Importance of Color
First off, welcome to The Color Insider!
In this introductory post, it would only make sense to tell you why color is so important. Yes, to the extent that we would dedicate an entire newsletter just to color strategy and how it can help you in your professional endeavors.
So, why?
We discuss some of this on our About Page, but to give you a rundown: More than 93% of our perceptions are shaped by color. Not only does it have the power to inspire, influence, and enlighten, but it is crucial for your business - regardless of the industry you belong to. Well-executed color strategy has the potential to boost brand recognition by up to 87%! These are big numbers, so trust me when I say that it is necessary to at the very least give it some thought. Your time is valuable, and this is worth it.
Color is in absolutely everything…just think about it.
