Popular Colors in Food Packaging

What colors do major food and drink brands use to attract customers? Some general color psychology when it comes to food packaging, and how this can boost sales

Color Associations in Food

Colors used in food and drink packaging can play a significant role in influencing consumer behavior. This is why it is important to acknowledge the difference that strategically applied color psychology can make in not only advertising and sales, but in consumer reactions to food products. Let’s get into some general color psychology and associations.