Retail Store Lighting
Conventional wisdom says “brighter is better”, but is this really the case? Utilizing contrast lighting and lighting temperature in retail design.
Importance of Lighting in Retail Stores
For brick-and-mortar (physical) stores, it is becoming increasing difficult to attract and retain customer loyalty. In a world of same-day delivery and growing e-commerce, it is not enough to simply sell the product – you need to sell an experience.
And part of this experience is, of course, the lighting and general interior atmosphere within the store.