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Valentino X Pantone: Pink PP
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Valentino X Pantone: Pink PP

About the collaboration between Pantone and Valentino in the creation process of signature color "Pink PP"

Jul 21, 2023
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Valentino X Pantone: Pink PP
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Valentino Pink PP

With the highly anticipated Barbie movie coming out tomorrow and the color pink being absolutely everywhere online, what better time to talk about pink than now?

Earlier this week, I attended a webinar in which speakers Laurie Pressman (VP of Pantone Color Institute), Alessio Vannetti (Valentino Chief Brand Officer), and Kim Rasmussen (Copenhagen Design CEO) discussed the creation of Valentino PP Pink. Let’s talk about this vivid pink hue that practically borders on magenta, and how it came to be chosen.

Pink PP by Valentino & Pantone - Image by The Color Insider

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