In short, we want to teach you about the importance of color strategy, with a primary focus on its endless applications in interior design!

Color holds immense significance in our lives - it is everywhere and over 93% of our perception is shaped by it. Color holds the power to inspire, attract, engage, enlighten, and much more. Research shows that color influences about 65% of all purchasing decisions and can boost brand recognition by up to 87%.

Implementing color into your business strategy in a way that is accurate, reliable, and cost-effective also presents its own set of obstacles. On which note, we wholeheartedly believe that investing your valuable time to better understand the inner workings of color strategy is very much worth it.

At The Color Insider, it is our job to provide you with important and intriguing news, practical tips and insights which will hopefully revolutionize your perspective on color and inspire you in your creative endeavors (professional or not)!

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A publication about the endless strategic applications of color with a primary focus on interior design!


Sasha Lavrova

Marketing student based in LA, writer and editor of "The Color Insider" interior design newsletter :) For business inquiries, contact