Teaching you about the importance of color strategy, with a primary focus on interior and architectural design!

Color is everywhere and over 93% of our perception is shaped by it. Research also shows that color influences about 65% of all purchasing decisions and can boost brand recognition by up to 87%.

TLDR: Please invest some of your time toward better understanding color strategy. It’s very much worth it.

We provide you with important and intriguing news, practical tips and insights which will hopefully revolutionize your perspective on color and inspire you in your creative endeavors (professional or not)!

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About the endless strategic applications of color with a primary focus on interior design and architecture!

People

Writer and editor of the "Color Insider" interior design newsletter, based in LA. For business inquiries, please contact alavrova@syntes.io