Color Insider

Color Insider

Color of the Week

Athleisure Blue

Fall 2025 Trend Analysis, Psychology, Color Trends Hot Take, Pantone®

Sasha Lavrova's avatar
Sasha Lavrova
Oct 22, 2025
∙ Paid

Last week I was shopping at Aritzia when I noticed the athleisure section was filled with grey-blue. Then I realized the big 3 (Aritzia, Alo, Lululemon) are all orbiting similar blues this fall, albeit with their own unique shades and names.

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