Color Insider

Color Insider

Color of the Week

Aubergine Purple

History, Fashion + Interior Design, Branding, Pantone® & More

Sasha Lavrova's avatar
Sasha Lavrova
Sep 17, 2025
∙ Paid

Happy Tuesday everyone! Today I’m talking about Aubergine, a rich, velvety purple that is both decadent and grounded. And very fall.

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Psychology

Sitting at the darker end of purple’s spectrum, this shade blends the mystery of violet with the earthiness of brown. Unlike brighter, more playful purples, Aubergine carries sophistication, sensuality, introspec…

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