Color Insider

Color Insider

Color of the Week

Bottega Veneta® Green

History, Fashion + Store Design, Branding, Pantone® & More

Sasha Lavrova's avatar
Sasha Lavrova
Aug 20, 2025
∙ Paid
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Happy Tuesday! Today I’m back at it again with a new luxury brand color case study, the saturated green of Bottega Veneta.

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Psychology

Green is generally tied to vitality, growth, and balance. In this saturated form, however, it absolutely pushes beyond neutrality and declares energy, modernity, and confidence.

A Brief History

Also known as “Parakeet Green,”…

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