Color Insider

Color Insider

Color of the Week

Indigo Blue

Psychology, History, Fashion, Interiors, Branding & Pantone®

Sasha Lavrova's avatar
Sasha Lavrova
Dec 03, 2025
∙ Paid

Happy Tuesday! This week’s color is a deep denim blue pulled straight from dye vats, textiles, and centuries of global craft. Also the perfect color to start off December and the winter months ahead. Let’s talk about indigo.

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Psychology

A deep and grounded blue, indigo communicates stability, while its violet undertone introduces introspection and a contem…

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