Color Insider

Color Insider

Color of the Week

Millennial Pink

History, Fashion, Interior + Brand Design, & Pantone®

Sasha Lavrova's avatar
Sasha Lavrova
Mar 19, 2025
∙ Paid

How did this desaturated pink become the defining color of an entire generation? Today we’re talking about Millennial Pink!

“It’s pink, but not too pink” — Everyone in the 2010s

Loading...

A Brief History

This pink started creeping into Instagram aesthetics, branding, and trendy café interiors, until it was basically everywhere in the 2010s.

Marble countertops, pink v…

User's avatar

Continue reading this post for free, courtesy of Ametra.

Or purchase a paid subscription.
© 2025 Syntes, Inc. · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture