Happy Tuesday! Once again continuing my summer series, the color I chose for this week is Seafoam Green, a beautiful blue-green blend of coastal serenity and vintage charm.
Psychology
Psychologically, Seafoam Green is associated with mental clarity, emotional cleansing, renewal, nostalgia, and safety.
Because the color is desaturated and low in contrast, it also lowers stimulation, which makes it perfect for restorative environments like spas, therapy offices, you get the gist.
Brief History
The name seafoam refers to the pale, frothy green-blue color of ocean foam as waves break against the shore, as you probably already knew.
This oceanic association gave the color early traction in everything from ceramics to textiles, especially in cultures that revered the sea.
In ancient times, similar hues appeared in celadon pottery from China and Korea, where subtle blue-green glazes were prized for their elegance, and were often tied to refinement and nature.
Seafoam Green surged in popularity again in mid-century America and Europe, particularly during the 1950s and 1960s, when postwar optimism flourished, and so did the pastel color palette.
The color showed up everywhere: bathrooms, kitchens, cars, appliances, telephones, and even European scooters (which I’ll talk more about in the branding section).
In recent years, Seafoam Green has made a quiet but meaningful comeback, this time viewed through the lens of clean design, eco-conscious branding, and pastel minimalism. Now let’s get into some design applications!
Rami Al Ali Fall 2025 Couture
In Rami Al Ali’s Fall 2025 Couture collection, our shade appears in fluid, translucent fabric and ornate, crystal-dusted embroidery. It captures elegance and lightness while enhancing the dress silhouettes.
Roberto Cavalli Fall 2025 Ready-to-Wear
In Roberto Cavalli’s Fall 2025 Ready-to-Wear collection, on the other hand, Seafoam Green takes on a glamorous yet unexpected tone, appearing in liquid satin shirting and a sheer floral slip.
Interior Design
A light and versatile color, Seafoam Green pairs effortlessly with natural textures, warm neutrals, and airy layouts. This makes it a natural choice for coastal interiors, where it reflects light and brings the outside in.
In the interiors above, you can see how the color creates a sense of ease and quiet refinement, cooling the spaces while also subtly reflecting natural light.
Seafoam Green also works well with traditional and grandmillennial styles, as it enhances the space with a sort of refined nostaliga. Take a look below:
You can see the balance of ornate detailing, floral prints, and soft upholstery with a pale, yet polished freshness that keeps the look feeling airy.
Branding
I have to admit it was a bit of a challenge finding branding examples that use our exact shade of Seafoam Green (it isn’t the most common in branding) but I did eventually come across two great cases: Vespa and Jeni’s Ice Cream!
Vespa
Vespa’s iconic color gained popularity in the 1950s, when Piaggio blended leftover blue, white, and military green paints.
In postwar Europe, Vespa’s branding and intentional color choices represented youth, freedom, and effortless style, and today, the brand continues to symbolize a certain vintage charm.
Jeni’s Ice Cream
Jeni’s doesn’t stick to one signature color, but Seafoam Green does appear a good amount across their product shoots, campaigns, and packaging.
The shade supports their overall pastel aesthetic while also serving as intentional flavor signaling and a nod to playful nostalgia.
Pantone® & More
If you’re interested in working with Seafoam Green, a close Pantone match I found is “Soothing Sea”, PANTONE 12-5209 TCX. The HEX and RGB equivalents are also included in the image.
As always, thank you so much for reading, and hopefully you learned something new today about this week’s blue-green. If you enjoyed reading, please give this post a like so I know what you guys want to see more of:)
Or tell me, which color should I feature next? See you next week!
Thank you - great read! Beautiful color