Color Insider

Color Insider

Color of the Week

Tyrian Purple

Psychology, History, Fashion, Interiors, Branding & Pantone®

Sasha Lavrova's avatar
Sasha Lavrova
Nov 19, 2025
∙ Paid

Happy Tuesday everyone! This week’s color is a deep, magenta-purple originally pulled from the sea. It’s also the world’s first truly royal color and one of the most powerful status symbols in history.

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Psychology

Psychologically, this ancestral magenta-leaning purple shade represents prestige, mysticism, intelligence, sensuality, and power. Its red base a…

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